Everything starts with a good idea. The video that is sure to go viral, that ad that will draw as many eyes as possible. Yet sometimes when the time comes for that idea to be executed, real life restrictions dilute the original vision into something less.
Motion graphics combine 2D and 3D animation with stock footage to create visuals much closer to the original thought and help bring to life images which would be impossible to film otherwise. With increasingly powerful hardware and software we are now more capable than ever to create impressive new videos that were once the sole realm of big budget movies, thus making motion graphics one of the most important tools in an advertiser’s arsenal.